Drinks giant Coca-Cola will today address New Zealand’s obesity problem with a new campaign.
But a health campaigner says the company’s efforts will ring hollow unless it takes more radical measures – such as ditching its larger bottle sizes.
Coke’s New Zealand division today starts an advertising campaign which expressly mentions the obesity problem and highlights steps it will take to tackle the issue.
The new “commitments” include increasing the availability of smaller portion sizes, offering a wider selection of low-kilojoule drinks, and clearly displaying calorie counts on places such as vending machines.
It will also sponsor more physical activity programmes, and run television advertisements on how kilojoules – including those in its own products – affect weight.
The move is an effort to combat criticism directed at soft drink makers for the sugar-laden content of their drinks.
To read more find this article on NZ herald.